Gain the competitive edge by learning from natural rules


I already knew that Giles was a bright guy (I wish I could say I have already read his book!) and that we are on a very similar wavelength BUT, if you have read any of my past blogs you will recognise a familiar message in the following extract. I know that the Executive Leadership Group with whom I have been working to form ‘Resilient Communities Network’ [RCN], AIBC & TBORI-UK have heard it all before from me but it can do no harm for them and others to hear it from another…

Akin to living systems
To succeed in business we must be agile, creative, alert, spontaneous and responsive – often operating in completely new ways. Today’s rapidly changing business environment calls for businesses that thrive in rapidly changing environments: businesses more akin to living systems.

These ‘firms of the future’ can learn and adapt; they are not structured and siloed, which stifles learning and agility. These firms are bottom-up, decentralised, interdependent, multifunctional, emergent, self-organising units – not the centralised, top-down, hierarchically-managed monoliths of the 20th century. Put simply, the business models and management approaches that served us well in the past are no longer fit for purpose in a business context where dynamic change is the new norm.

The years to 2020 will see organisations that “get it” adapting and evolving, and those that do not perishing or being acquired. Bold firms of the future do not try to tightly manage change, they empower a culture of collaboration to unlock the creative potential of their own workforce, their partners and the communities they serve, initiating virtuous cycles of collaboration, innovation and value creation for all stakeholders.

The result: more value, bigger margins and higher well-being.

It is this “redesigning for resilience” that drives the transformation to a firm of the future. The firm of the future is one that:

  • Drives transformation through values-based leadership and stakeholder empowerment using the catalysts of education, innovation, inspiration and collaboration.
  • Encourages synergies across its business ecosystem, engaging with multiple stakeholders in an open, transparent way; where common values create connections enabling mutualism.
  • Harnesses the power of social networks and the “pull” media; uses crowd sourcing, co-creation, open source collaboration platforms and transparent branding for differentiation.
  • Evolves ecological thinking for innovating and new ways of operating and generating value for every stakeholder within the community it serves; where waste equals food and nature inspires people, processes, products and places.

Gain the competitive edge by learning from natural rules | 2degrees.

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