David Wilson – McKinsey – Saatchi & Saatchi

Now if I am being honest there is no way that I could ever have envisaged my name alongside 2 (or is that three?) such illustrious names as these. OK so you could, rightly, point out, that it shouldn’t count because I have merely drawn the connection myself but let’s not get too pedantic! 

It is more important that YOU consider the message and let’s have a discussion about how we apply it to help build better business models as a basis for an economy built upon sustainability. So much more can be achieved through collaboration and sharing. Unless, of course, you can convince yourself (and me) that the new business coversion and retention rates your business achieves when competing in such a price-driven climate, justify the resources you have committed in that direction.

When sustainability means more than ‘green’

Protecting the natural environment isn’t the whole story: companies must consider their social, economic, and cultural impact as well. (JULY 2009)

Adam Werbach became the Sierra Club’s youngest president in 1996, at 23. Yet by 2004, he argued in a widely discussed speech that environmentalism had hit a wall because it focused on green issues rather than a larger goal: sustainability. His willingness to help Wal-Mart’s efforts to achieve it made him still more controversial among environmentalists. Werbach is now CEO of Saatchi & Saatchi S, a consultancy arm of the global advertising firm dedicated to sustainability solutions. This article is adapted from his new book, Strategy for Sustainability: A Business Manifesto.

In an accompanying video interview, he explains the ideas that inspired it.

Follow the link for the full article and interesting interview with Adam Werbach: Sustainability doesn’t mean "tree-hugging"!

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