McKinsey: What Matters: Using technology to turbocharge innovation in a downturn


Amidst the pain of an economic downturn, comes an overlooked competitive opportunity for companies: during recessions, only major innovations pass the test of success. These are the kinds of innovations that can sweep away older business models, creating a foundation for major growth that will endure long after the downturn has passed and a New Normal has taken hold…click here to read the full article and some interesting comments.