First Direct: Bank to address issues of trust and transparency


They may not be the first but they most certainly not be the last.

Banks tackling issues of TRUST and TRANSPARENCY is certainly newsworthy. But of equal note is the use of SOCIAL MEDIA to do so. The added benefit for them is the ability to ENGAGE with their customers whilst most (certainly not all) of their competitors prefer to ENRAGE theirs and continue to rely upon inertia for customer loyalty…good luck with that!!!

SINCE POSTING THIS I WAS DISAPPOINTED TO LEARN (AS YET UNCONFIRMED) THAT THERE IS NO COMMITMENT FROM FIRST DIRECT TO ACTUALLY ADDRESS CUSTOMER ISSUES! SURELY CREATING THE FACILITY TO INTERACT WITH CUSTOMERS WITHOUT NECESSARILY FOLLOWING THROUGH ON A CASE-BY-CASE BASIS IS MISSING A HUGE OPPORTUNITY. WE WILL SEE HOW THINGS DEVELOP. 

Cashing in: Bank launches social media

aggregator

Leeds – UK bank First Direct has launched a new website that aggregates comments about the brand from social media sites. A first for the banking industry, the site, with its stream of uncensored customer feedback, could go some way to restoring consumer trust in the sector. Among all businesses, banks fare worst with consumers when it comes to transparency, a survey by the bank revealed. The site is an attempt to change this perception.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s