Mapping Out a Business Case for Sustainability
Thursday, 22 October, 2009 Leave a comment
I have first hand experience of how difficult it can be (is) to communicate a message that, to many business leaders sounds, at best, like it is from deep in left field. At worst it is some form of insurrection from people normally content with hugging trees, wearing sandals and extolling the virtues of being a vegan. I don’t qualify in any category!
Challenging "conventional (business) wisdom", even when the latter is in scarce supply, can be a dangerous thing to do when seasoned Directors/managers can only see making other people job-casualties as the best way of ensuring their own survival.
So it is always interesting to take on board the wisdom of others: Six Key Lessons on Mapping Out a Business Case for Sustainability Initiatives