Business awakening

Before I start, “NO” I haven’t read the book. But I thought I should recycle the words of someone who I have found to be very insightful, particularly in the social media arena. Jeremiah Owyang is a Partner at Altimeter Group in California.

Good For Business

Jeremiah’s Review: Good For Business

The Good: A Convincing Argument
The book Good for Business sets the stage that the world has changed and companies need to change too. It also gives some juicy data points and dozens of anecdotes of companies that have made the leap. It’s well-written, and can be consumed in a few hours.

The Bad: Leaves More Questions Than Answers
The book falls short in a two ways. While stories are entertaining for a long flight I find myself asking more questions that were unanswered, like: 1) What were the challenges these companies went through during this metamorphosis? What was the common barrier  2) Although there’s a loose framework towards the end of the book, how do I get started? How do I do this?  Although a nitpick, while the cover art is catchy, yet the smiley faced button is reminiscent of Walmart (was that intentional?) or the comic book movie The Watchman, which has no relation to this topic.


The Verdict:  Addresses Right Questions, But Doesn’t Tell You How
Good for Business asks the right questions, get you thinking, but seems it’s missing a few chapters. The thesis convinces you that changes need to be made, but feels empty, as it never tells you how to do it. I recommend you put Good For Business on your reading list, but read the more important books that give a pragmatic approach. To summarize, I give this book a grade of a “B” or “Four out of Five Stars”. If anything, this book is calling for a sequel to answer these questions.

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