Seth Godin [consistently] makes the obvious…OBVIOUS

Although this presentation was targeted at the “not-for-profit” sector there are valuable lessons for every aspiring business leader keen to differentiate themselves from those who believe that QUANTITY is more important than QUALITY. It’s a long presentation, almost one hour, but stick with it. It’s worth it I promise!

If you haven’t read any of Seth’s books or don’t subscribe to his blog you are missing out on a some great ad hoc wisdom from a master marketer.

If insurance brokers aren’t "adding value" for SME’s what does your future look like?


Research recently undertaken by QBE makes for some worrying reading…that is, of course, assuming that there are still sufficient numbers of brokers with an appetite for the fight!

I sincerely hope that there is because YOU know that you do your job the way that it should be done. Don’t be shy tell people. Show them. If you do they will tell others because insurance customers are fed up with the mediocrity and hypocrisy that have become a trademark of our industry. Customers want and NEED to deal with people that they can trust.

ASK YOURSELF, how many people and organisations in our industry do YOU really trust!?

If you haven’t succumbed to the folly of a reliance upon unsustainable commissions…that are, probably still well below the levels paid to the “pile ‘em high” insurance salesmen masquerading as brokers…you still have a chance. BUT YOU DO NEED TO REALISE THAT, WHILST THIS IS A TIME OF GREAT CHANGE, MAKING A REALITY OF THE [HOLLOW] WORDS THAT HAVE BEEN ADOPTED AS THEIR OWN AND ABUSED BY THE SALESMEN, ADAPTING TO CHANGE AND LEARNING LESSONS FROM OTHER INDUSTRIES ARE “MUST DO’S”.


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