Seth Godin [consistently] makes the obvious…OBVIOUS

Although this presentation was targeted at the “not-for-profit” sector there are valuable lessons for every aspiring business leader keen to differentiate themselves from those who believe that QUANTITY is more important than QUALITY. It’s a long presentation, almost one hour, but stick with it. It’s worth it I promise!

If you haven’t read any of Seth’s books or don’t subscribe to his blog you are missing out on a some great ad hoc wisdom from a master marketer.

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