LS:N Global Trend Briefing – Turbulent Teens




LS:N Global Trend Briefing : Turbulent Teens

It’s been dubbed the ‘Twenty Tens’, but, following our recent talks in Sydney, Melbourne and the US, even global management consultancy McKinsey is calling the dawning decade the Turbulent Teens – a decade of consumer mood swings, high-octane change, and a retail landscape as quixotic and troublesome as your average teenager. The Turbulent Teens also promise to be a 10-year period of creative growth, market innovation and brand change – all of which are mapped in our latest LS:N Global Trend Briefing, which takes place on 24 March.

‘The period we are entering is one of unconventional thinking and unprecedented change, one where all those ideas debated during the previous decade – climate change, GM, consumer behaviour, the impact of web 2.0 on our retail landscape – finally come home to roost,’ says Martin Raymond, co-founder of The Future Laboratory. ‘What’s more, they’re making an impact in ways we were least expecting, and had made little or no preparation for. It’s at this point in time when brands, businesses and organisations ask themselves this: Are we looking forward or back? Are we part of the 21st century, or happy to stay within the familiar grounds of the one just concluded? It’s time to decide.

Issues tackled by our consumer insight and trends research teams include:

: The Turbulent Teens – the trends, people, technologies and ideas driving the next decade

: Betapreneurs – the strategies, checklists, trypreneurs and brand case studies that will help you innovate, redesign products and use risk effectively

: Leanomics – Does your brand have ‘flow’? Are your products aesthetically buoyant, emotionally sustainable and economically viable? Do you know what cognitive fluency is and why brands, products or services that have it do 30% better than those that do not?

: Beyond Retail – magtailing, blogtailing, app-retail, augmented retail, style exporiums, learning shops and kiosk vending are a few of the many trends, tips and insights on the future of retailing around the globe. Here, we identify the short-, medium- and long-term impacts they are set to have on consumer thinking

‘Markets are talking of Leanomic times ahead, but few of us know what ‘lean’ really stands for,’ says Chris Sanderson, co-founder of The Future Laboratory. ‘It’s about being Limber in our approach, Ethical in our thinking, Alternative in our solutions and Neutral in our carbon output – and this briefing shows you how.’

The LS:N Global Trend Briefing will take place on Wednesday, 24 March, at the Royal Institution of Great Britain, 21 Albemarle Street, London, W1S 4BS. Click here to download a more in-depth breakdown of the afternoon’s activities.

Join current attendees ASOS, the BBC, Burberry, American Express, Condé Nast, Fitch, Nokia, O2, COS, Selfridges, Sony and Marks & Spencer, among others.

We hope to see you there.

Best regards,

Martin Raymond, editor-in-chief



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