If this was a graph of any market you’d be glued to it



The last five years summed up in a graphic.
There is only one poll that matters – and that is tomorrow. But as a journalist who lives in the world of graphicised information I thought I would share this with you.
It is a graph showing the results of all the opinion polls taken since the last election, with the results for the three main Westminster parties only (Source: UK Polling Report).
Note: The horizontal axis is not consistent – there are more polls towards the end, so time stretches towards the right of the graph.

I’ve picked out what look to me like turning points, in hindsight. Fortunately some of them were nights that had us skedaddling along corridors with mobile phones wedged under our chins and plastic earpieces protruding from our collars, so we actually spotted their significance at the time. Others maybe not.
Cameron takes charge of the Conservatives; Brown takes over Labour and there is a bounce; then – massively significant with hindsight – there is the "wobble" over the October 2007 "election that never was".

I remember standing in the Newsnight studio that night and saying "there’s a wobble" – but you can only know how important things are much later.

The Lib Dems’ fortunes turn after Ming Campbell resigns, but only gradually. Labour gets a rebound at the start of the financial crisis but then loses it all and more. The rock-bottom day for them was the day James Purnell resigned, on the eve of the Euro-elections, bringing to an end a Spring season of cabinet disarray, accompanied by cross-party angst over expenses.
But the seismic shift moment is clear. For a week after the election is called the polls barely move. Then the first televised leaders debate happens, 15 April 2010.

We will only know for sure whether any of this is relevant later today but if this was a graph of any market you’d be glued to it.

Insurance: Ignoring Social Media Growth Can Be Dangerous

1-1599-2590452226_e7c03d0c43 cc by luc legay This is a bit of a favourite topic of mine as I believe that until such time as insurers start to treat their customers with respect and fully engage with them the are destined to continue on the periphery of social media. But don’t just take my word for it!:

Those insurance organizations buying into the myth of social media as a fad could easily be tempted to turn a blind eye and not invest time, energy and talent into finding valuable ways to use social media, or to resist adopting a definitive social media policy to regulate it. That could have serious consequences.

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