Insurance: Ignoring Social Media Growth Can Be Dangerous

1-1599-2590452226_e7c03d0c43 cc by luc legay This is a bit of a favourite topic of mine as I believe that until such time as insurers start to treat their customers with respect and fully engage with them the are destined to continue on the periphery of social media. But don’t just take my word for it!:

Those insurance organizations buying into the myth of social media as a fad could easily be tempted to turn a blind eye and not invest time, energy and talent into finding valuable ways to use social media, or to resist adopting a definitive social media policy to regulate it. That could have serious consequences.

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