Quantitative SWOT analysis

Most people in business will have had, at least, a “brush” with an analysis of: STRENGTHS; WEAKNESSES; OPPORTUNITIES; THREATS (SWOT).

Done properly, it can be a very useful tool. It can bring focus to key issues for the business to consider, can contribute much to strategic planning, change management and, even, negotiations…EVEN THOUGH IT IS SUBJECTIVE AND FAILS TO TAKE ACCOUNT OF THE CURRENT ‘HEALTH’ OF THE BUSINESS SYSTEM!

Imagine how POWERFUL it would be if it was: OBJECTIVE; QUANTITATIVE; MEASURABLE; VERIFIABLE and so much more…. Read more of this post