Transparency and transformation:: Being Open Without Giving Away the Store


If you aren’t already aware of Alimeter Group, Charlene Li or Joseph Owyang it may already say all that needs said about your social media strategy!

Whether you dismiss social media as a fad or are waiting for the right time to consider or  implement an SM strategy is, to a certain extent, irrelevant because THE ISSUE is the…understandable…public clamour for TRANSPARENCY.

It is a word that strikes fear into the very heart of institutions so, if Warren Buffett knows anything (and I reckon he does!), there is a HUGE opportunity for those who can afford transparency to “get greedy”.

“What’s often missing when leaders try to decide how open they should be is a coherent open strategy, something I call ‘open-driven objectives.’ With an open strategy, decision shifts from if you should be open—because social technology demands a certain amount of openness—to how open you need to be to accomplish your overall strategic goals. In today’s world, organizations and their leaders must be open or suffer the consequences—distrust, leaks, resentment, and institutional sclerosis.”

via Change This – Being Open Without Giving Away the Store: The Secret Is a Sandbox Covenant.

The term “sandbox covenants” is a new one on me. I get it and I like it! Then again I am a fan of transparency. Primarily because of the number of firms to whom the concept is entirely alien and which, if they are delivering value to their customers, they should be in a position to adopt a strategy with wider market appeal. Of course there are also firms whose model cannot afford transparency and others whose outward appearance belies financial frailty. There are too many examples of collapsed companies whose financial standing has been independently rated &/or certified based upon “unreliable” or outdated information.

Put another way, the need is for more than a common language and platform. In turbulent economic times there  is a need for a reliable,  quantitative, objective and cost effective means of verifying the CURRENT financial credentials of “interested parties” without disclosing sensitive information.

Ontonix Complexity analysis and rating services offer, not only a “common language” but the means to build trust through mutual transparency.

Is YOUR business

Find out  ON-LINE! !cid_part2_01060409_08020107@ontonix

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