Social Business structure: 100% complex


Over the last few years I have learned a great deal about the evolution of Social Media courtesy of Jeremiah Owyang, latterly of Altimeter Group. If he is interested to learn about the enabling properties and dangers of the complexity of digital inter-connectedness I would be glad to return the complement!

In the meantime I will stick to highlighting his work and using it to communicate the message that every system has a threshold of complexity the point of “critical complexity” and that the numerousness of the connections, in whichever “formation” illustrated below or in some other permutation, cannot grow without limit.

Here re some more Complexity Facts from Ontonix.

SO, to attain, retain and sustain a return on in vestment into “Social Business” requires much more than the innovative social tools and techniques from, such as, Jeremiah, Charlene, their colleagues and counterparts across the Globe.

…maybe one day Quantitative Complexity Management will be as “sexy” as Social Media!!?    

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