SME’s: TEN Practical rules for good business conduct
Monday, 24 January, 2011 Leave a comment
Do yourself, your employees, your…essentially ALL YOUR STAKEHOLDERS a favour and don’t subscribe to the “cop out” or defeatist approach of “if you can’t beat ’em join ’em”!
There’s too much competition!!!
Quality has been under-appreciated for a long time but, in difficult times it will be, increasingly, in demand. OK some people will always want “cheap” but, believe me, you don’t want them as your customers because they are the first to seek fault, complain without real cause and are rarely satisfied even when a good job is done.
Appeal to a market that appreciates Quality and understands that “it” costs that little bit more but the result comes with added value. Satisfaction and peace of mind built-in. These people appreciate the difference between value and price. They will vouch for you and will promote you IF THEY KNOW THAT YOUR VALUES ARE EVIDENCED IN WHAT YOU DO AND HOW YOU DO IT.