UK insurance are you listening yet?: “I am not an SME, you patronising ***!”

hardboiled business card

Image by hartless1 via Flickr

Robert Craven hits the nail on the head again! I read this and cringed on behalf of the UK insurance industry who view SME’s as the means to line their pockets…uuugh!

Most advertisements focusing on the small business market (banks, IT, software, HR services) are not trying to communicate with small businesses – they are not creating (or even attempting to create) a relationship, or demonstrating values important to their target customers. Most ads aimed at the small business are relatively ineffective because the ad agency fails to understand the needs and wants of their target.

Seventy-six per cent of people think that big businesses lie in their adverts; 78% are more likely to buy on the recommendation of others; and still the corporates think that the route to market is about advertising spend.

via “I am not an SME, you patronising ***!”.

Good Decisions. Bad Outcomes revisited

We can’t entirely avoid outcome-based decisions. Still, we can reduce our reliance on stochastic outcomes. Here are four ways companies can create more-sound reward systems.

1. Change the mind-set. Publicly recognize that rewarding outcomes is a bad idea, particularly for companies that deal in complex and unpredictable environments.

2. Document crucial assumptions. Analyse a manager’s assumptions at the time when the decision takes place. If they are valid but circumstances change, don’t punish her, but don’t reward her, either.

3. Create a standard for good decision making. Making sound assumptions and being explicit about them should be the basic condition for getting a reward. Good decisions are forward-looking, take available information into account, consider all available options, and do not create conflicts of interests.

4. Reward good decisions at the time they’re made. Reinforce smart habits by breaking the link between rewards and outcomes.

The article below is of particular interest to me and my colleagues at Ontonix because it reinforces the approach that we advocate and that is supported by our unique technology.   Business is no longer about linear relationships or processes with the post-industrial resilience suggested by terms like “supply chain”. As was highlighted in this recent blog (video) Eric Berlow: How complexity leads to simplicity, when dealing with the modern [ … Read More

via Get “fit for randomness” [with Ontonix UK]

Survey: Business Leaders Are Surprised That Sustainability Actually Pays Off

There is little I can or need to add to this…other than please don’t let a flawed belief system damage your health and wealth or that of the rest of us!

…this sampling of average businesses is instructive on the thinking taking place in C-suites. “It’s clear that sustainability is no longer merely a matter of compliance,” said Bruno Berthon, managing director of Accenture Sustainability Services. Most corporate leaders know sustainability can pay off, but about a third still think it’s not important according to the survey.

via Survey: Business Leaders Are Surprised That Sustainability Actually Pays Off – Business – GOOD.

Verdantix Forecasts Rapid Expansion of Global Sustainable Business Market

I can’t get enough of positive stories about firms wakening up to the need for and benefits of Strategies for Sustainability:

Over the next two years, the global sustainable business market will reach a tipping point, triggering rapid market expansion, according to new research from Verdantix.

After analyzing spending patterns of more than 2,500 global firms, Verdantix found that growth rates of investment in sustainable business programs will be between 50 percent and 100 percent higher in 2013 than in 2011. As a result, total spend on sustainable business programs by $1bn revenues firms in Australia, Canada, the UK and the US markets alone will hit $60 billion in 2013.

via Verdantix Forecasts Rapid Expansion of Global Sustainable Business Market | 2Sustain.

In the world, at the limits to growth

David Korowicz tells it how he does…and that is HOW IT IS! Please search David’s name on this site or on Google for some more really insightful reading and viewing: ignorance is no excuse!!!

The reality is that we are locked into an economy adapted to growth, and that means rising energy and resource flows and waste. By lock-in, we mean that our ability to change major systems we depend upon is limited by the complexity of interdependencies, and the risk that the change will undermine other systems upon which we depend.

So we might wish to change the banking or monetary system, but if the real and dynamic consequences lead to a major bank freeze lasting more than a couple of days we will have major food security risks, massive drops in economic production, and risks to infrastructure. And if we want to make our food production and distribution more resilient to such shocks, production will fall and food prices will need to be higher, which will in the short-to-medium term drive up unemployment, lead to greater poverty, and put even greater pressure on the banking system.

via In the world, at the limits to growth | Energy Bulletin.