Making your competition irrelevant | Value Innovation UK


“It is easier to understand that you face competition than obsolescence” Clay Shirky:

Are you suffering from oppressive competition in your markets?

Are you struggling to get your customers to care about anything other than price?

STOP following your competitor’s rules    START making the rules!

STOP spending time and resource outdoing your competition   START building new value

STOP losing business to new entrants   START taking new customers

via Making your competition irrelevant | Value Innovation UK.

Insurance Brokers: Read the signs and act…or risk being left behind!


Since I wrote this article it has become apparent that the “problems” that still beset Insurance Broking apply to other Professions too.

…pricing and service “promises” do figure VERY prominently…in expensive marketing campaigns! I can’t help but wonder, “IF marketing budgets were diverted into recruitment and/or training would that mean they would be better able to deliver on these promises?” I hope I have already (above) established how difficult it is for an organisation to change direction. To do so, requires [amongst other things] staff and IT alignment to a worthwhile strategy.

via Insurance Brokers: Read the signs and act…or risk being left behind! « Get “fit for randomness” [with Ontonix UK].