The complexity of influence is a challenge – and an opportunity | Guardian Professional


Influence is complex, and I mean that in the full “complexity science” sense of the word. Complexity is the phenomena that emerge from a collection of interacting objects. The interacting objects could be molecules of air and the phenomenon the weather. It could be vehicles and the phenomenon the traffic.

Human objects could be the population of Cairo, the 99%, sports fans in a sports stadium, people who like photos of cats, your customers, or your employees; in fact, any collection of people interacting with each other, influencing each other.

A characteristic of complexity is that studying the individual rarely betrays anything about the phenomena. You can’t learn much about the termite mound by studying the individual termite, or the traffic jam by studying the car.

via The complexity of influence is a challenge – and an opportunity | Media network | Guardian Professional.

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