It IS a VUCA world…and we aren’t helping:: Kevin Roberts [Saatchi & Saatchi]


Perhaps it is going to require a declaration from such as the Pope , Obama, Dalai Lama, Lady Gaga or some “celebrity” enjoying 15 minutes of fame before we, finally, take on board that we don’t know what we are doing! The tools and techniques of the last century topped-up with any amount of talking will change little, if anything and, in all probability, the scale and pace of change will not be sufficient…

“So in the UK, first, we don’t have the dream, second, we don’t have the appetite to win – the Chinese are going to eat our lunch. We’ve lost the desire to win because winning has been ugly in the last economic environment. And the third thing Britain’s getting wrong is execution. We live in a ‘Vuca’ world – a world that is volatile, uncertain, complex and ambiguous but British companies keep having strategy meetings! What the f***? We have no strategic plans at Saatchi – instead we have 10 things to do in 100 days. Have a dream, get on with it and if you fail then fail fast, learn fast, fix fast.

via Leadership | Kevin Roberts.

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