Wednesday, 19 October, 2011 Leave a comment
Since I wrote this article it has become apparent that the “problems” that still beset Insurance Broking apply to other Professions too.
…pricing and service “promises” do figure VERY prominently…in expensive marketing campaigns! I can’t help but wonder, “IF marketing budgets were diverted into recruitment and/or training would that mean they would be better able to deliver on these promises?” I hope I have already (above) established how difficult it is for an organisation to change direction. To do so, requires [amongst other things] staff and IT alignment to a worthwhile strategy.