Moral Warfare:: a fight that the “pure of purpose” can win


OODA

OODA (Photo credit: Wikipedia)

I gather that “The Art of War” by Sun Tzu has, once again, become a popular read. If you have read it, this may come as no great surprise as it is fair to say that, despite some “iffy” translations prior to 1910, it has stood the test of time.

But, since beheading people to establish one’s authority is frowned-upon in these politically correct times(!?), I would recommend seeking out a latter-day “master strategist” by the name of John Boyd. You may have heard talk of AGILE BUSINESS [the embedded link is for anyone in insurance] and wondered “what the hell does that mean” or dismissed it as yet another creation of fee-hungry management or IT consultants!

But hold your horses…stick around and you might learn something that could serve you and your business VERY well indeed.