What if “counterintuitive” is THE mark of a leader?


Sustainability, like Complexity management, isn’t just “good for business” it’s good for everyone.

imageAs it is something that has been of great interest (and concern) to me I keep an eye on what is happening with business and sustainability. For too long the business perspective was that it was a case of the “politically correct – treehuggers – costing hard-pressed businesses money that they couldn’t afford”! But, low-and-behold, the evidence is mounting that:

(1) business leaders – particularly the “greed is good” MBA variety WERE WRONG

(2) working with nature isn’t only good for the planet but is also good for profitability  

Of course I just love the fact that this fits very well with my own thoughts (and I am far from alone) on the lessons that business can learn from nature…something I have been banging-on about for the last few years.

Unfortunately, as we have endured the current crisis (of our own making) the intuition of Bankers and Politicians has been allowed to prevail. Instead of acknowledging that they had no knowledge how to “fix” the broken system they have attempted to justify a prolonged period of micro managing (national) macro (global) issues. They did what they “knew” in the belief that their actions would/should/might correct things and the socialised costs would be repaid as things returned to “normal”.

What if this is the new normal?

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