The Bright Marketing Manifesto:: 23 cardinal ‘rules’ of marketing


Even if you reckon you already know about marketing a well-timed reminder never did anyone any harm…and I’ll bet it has been a while since YOU sacked any customers!

In 2007 Robert Craven published his book ‘Bright Marketing’, which focus on giving the reader straightforward advice on how to improve marketing methods. Using a number of practical how-to tools you will be able to improve the way your marketing operates and ensure that your message gets heard by the right people.

via The Bright Marketing Manifesto – The Directors’ Centre Business Club.