Insurance broking: What do you do when you’re in a hole?


STOP DIGGING!

Easy isn’t it?

Why then does an industry, I care dearly about (sad I know), refuse to do so?

Too many leaders are so immersed in the prevailing culture that they will readily recruit, at great expense, “Development Executives” to go out in a desperate effort to attract the volumes of new business that their budget forecasts dictate. Then get twitchy and irritable even when a “successful” conversion rate (in the current market 2 – 3:10) fails to deliver the results they hoped for.

That’s the way the market is…deal with it! Because you sure as hell can’t change it by sticking to what may have served you well in the past and is pretty similar to what everyone else is doing.

How much would a company pay to recruit an Executive who would add 10% to company earnings? Would you believe them? Read more of this post