Customer Manifesto:: “how it be bruv!”


The tables have turned but the fact that so little has changed is OUR OWN FAULT.

Why would the Corporate world, that has so effectively exploited its power for so long, willingly give up that position?

If the new business models of the Digital Age are the one’s responding to customer needs and demands for demonstrable value – through greater transparency – we should not allow inertia or fear of change to hold us back from the sustainable benefits of loyalty built upon the ability to TRUST.

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The “problems” aren’t new but the tools that enable group communication and collaboration are. I was born in a decade when most televisions were black & white and, within the last 25 years a computer, phone, camera, television, games console were separate items and certainly didn’t fit on a single hand-held device!!!  

SO WHY are we wasting what we have engaging in “LOL or OMG at silly videos” and swapping meaningless nonsense about celebrity culture, when there is so much wrong with a world that we take for granted…

rise_like_lions_445 There is a massive job that requires many hands and minds working together, with one purpose, for the common good. Toward a more equitable, sustainable, future for communities in crisis and the generations that follow.

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Shared Value: from vicious circle to virtuous cycle


Economic Growth Isn't Working

Image by tonyhall via Flickr

Apart from the kudos of being a Harvard Professor, Michael E Porter is much sought after by some of the biggest Corporates on the planet. He “knows” and, in this article, he spells it out.

Hallelujah!!!

But is anyone in UK actually listening!?

…diminished trust in business leads political leaders to set policies that undermine competitiveness and sap economic growth. Business is caught in a vicious circle.

A big part of the problem lies with companies themselves, which remain trapped in an outdated approach to value creation that has emerged over the past few decades. They continue to view value creation narrowly, optimizing short-term financial performance in a bubble while missing the most important customer needs and ignoring the broader influences that determine their longer-term success. How else could companies overlook the well-being of their customers, the depletion of natural resources vital to their businesses, the viability of key suppliers, or the economic distress of the communities in which they produce and sell? How else could companies think that simply shifting activities to locations with ever lower wages was a sustainable “solution” to competitive challenges? Government and civil society have often exacerbated the problem by attempting to address social weaknesses at the expense of business. The presumed trade-offs between economic efficiency and social progress have been institutionalized in decades of policy choices.

Companies must take the lead in bringing business and society back together. The recognition is there among sophisticated business and thought leaders, and promising elements of a new model are emerging. Yet we still lack an overall framework for guiding these efforts, and most companies remain stuck in a “social responsibility” mind-set in which societal issues are at the periphery, not the core.

Creating Shared Value

Financial Sector: Stop selling [and start listening]…for success


I understand why there is a fear of transparency BUT if you have heard the name Warren Buffett you may already be aware of this, abridged, little “gem” from is considerable stock of ready wisdom in quip form:

“Be fearful when others are greedy and greedy when others are fearful”

The cost of social media is paid in a currency called transparency. But it is a price worth paying. Forming the basis for a strategy that can deliver, secure and sustain a strategy with competitive advantage through differentiated products and services.

How else is a financial institution ever going to cultivate 2 million “fans”?

Banking and financial

JPMorgan Chase went from an unpopulated community with little to no member activity to very active (more than 2 million fans) by using a tight focus, such as using the community to determine where to “invest” its charitable donations. The communities that do well tend to focus on a very specific segment, such as small businesses or support CSR initiatives.

Simple, true, effective…


…the kind of thing that when you watch it you think “Isn’t that clever…I wish I had thought of that”.

Some old Chinese bloke said this a very long time ago and it STILL holds true:

To put the world in order, we must first put the nation in order; to put the nation in order, we must put the family in order; to put the family in order, we must cultivate our personal life; and to cultivate our personal life, we must first set our heart.

You don’t have to be a hippie to wonder how we managed to allow things to go so badly off course!

Truth is it’s what we do now when we have the opportunity, to undo much of the damage:

Sustainability

Transparency

Interdependence

Sharing

What are YOU doing about it? Tell me, tell others, speak up! There are plenty of others realizing that sitting moaning about things changes very little

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Which are you and which will you be, Gen Y, Gen X or Gen G?


If you have read any of my previous blog entries (thanks if you have and WHY NOT? if you haven’t) you will already know that I have been firmly of the opinion that we are nowhere near the end of this recession. Furthermore that the “money” that has been printed, promised and pumped into the financial system is the only thing that has kept the market at false levels whilst those “in the market” continue to cream off the rewards…at everyone else’s expense!

Having said that I honestly and fervently believe that these will be the final acts of institutions and a breed of capitalist whose collective and individual greed will be their undoing. They have, at least, remained true to type during the last 2 years by stuffing their pockets whilst the are still able. Hopefully, it will be the final manifestation of the: top down – command & control – prescriptive – short term – results driven – opaque – bonus culture of ME. So it’s not all doom and gloom.

Now WE can get on with rebuilding: inside to out [i2o] – inclusive – engaged – sustainable – strategic – transparent – shared.

WE need “Responsible Capitalism”…quickly.

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Generation G:

I feel so positive that I want to share [again] some information that I first referred to as a novice blogger back in Feb 2009. Click on the following link. Read it. Enjoy it. Embrace it.

If it doesn’t make you feel better see a quack. If it does let me know and let other people know. Do something about it.

“Giving is the new taking and sharing is the new giving”

Please remember that “conventional wisdom” got us into this mess so now is the time to “unleash” the ideas you have had because, let’s face it, you can’t screw up as badly as others have already done!!!

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