Thursday, 6 December, 2012 Leave a comment
This is a topic that I have been going on about for AGES and I could have (but didn’t) write the article I have included below. I have oft quoted the Annual Edelman Trust Barometer. But, as Annabel reiterates, the industry’s understanding of their own marketplace is so poor that they would rather SPEND on telling you that they care rather than INVESTING to demonstrate it: RHETORIC WILL NOT RESTORE TRUST, for it does not facilitate transparency!!!
If ever you wanted evidence that an industry doesn’t listen to those that fund it, this is it. Insurers and brokers clearly understand competition and their prevailing model but struggle with the concept of how to move to a new (better) model that is fit for the Digital Age and future financial landscape. One that offers demonstrable customer value: NOT ambiguous strategies, unsustainable pricing and unjustified commission levels.
CHANGE WILL HAPPEN. Business systems that, for whatever reason, fail to adapt to a rapidly changing environment are extremely vulnerable. Those that aren’t embracing and benefiting from meaningful two-way interaction across their business ecosystem, will make it easier for new models to gain the foothold they need to, initially, survive and to thrive in the coming years.